Out and About: Swatch Austin Grand Opening

On November 7th I was invited to attend the Grand Opening of the new Swatch store in downtown Austin. It sounded like a fun girly get together, so I invited my friend Molly to check out the new store with me.

Photo credit: Guest of a Guest Photography

Located in the heart of the 2nd Street District, it's a prime spot for an afternoon of shopping. The store front is sleek, and the bright interior makes for a fun shopping experience. The crisp white walls showcase all of the fun colors and designs to choose from. These aren't the 1980's watches you might be thinking of, either. There was a variety of colors and materials to choose from, ranging from sporty to snazzy.

Photo credit: Guest of a Guest Photography

Molly and I spent a fair amount of browsing, while also indulging on some of the eats and drinks that were provided for the VIP party. We tried a few on and definitely found some that made it onto our must-have list. You can't go wrong with the traditional White Classiness or White Bishop models- I think either of those would make great gifts, and there were plenty of options for men, too.

Photo credit: Drew DeGennaro, Do512

Later in the evening Swatch hosted a private performance by the Beach Fossils, who were in town for the Fun Fun Fun Fest. You could also register for a chance to win 3-day passes to FFF, along with a new watch. The store went all out to make their mark on Austin with a great opening event, and I'm excited about the new addition to an already stellar shopping area.